Data domains BRAND SEARCH

Iranian brand search interest

Each brand’s figure is relative to that brand’s own highest week in the past 12 months (100 = its own peak search week) — not a sentiment score, only relative search volume. Brands are compared only to their own baseline, not to each other, because each group is normalised in a separate Google request.

#	Brand	Segment	This week	Weekly change
1	Iran Khodro	Auto	20	+185.7٪
2	Mahan Air	Airlines	2	+100.0٪
3	Alibaba	App	6	+50.0٪
4	Iran Air	Airlines	5	+25.0٪
5	Torob 12-month high	App	91	+21.3٪
6	Hamrah-e Aval	Telecom	14	+16.7٪
7	Golrang	Food	10	-16.7٪
8	Shahrvand	Chain retail	11	-15.4٪
9	Basalam	App	26	+13.0٪
10	Snapp	App	31	+10.7٪
11	Kaleh	Food	37	+8.8٪
12	Bank Saman	Bank	69	+6.2٪
13	Filimo	Media	38	+5.6٪
14	Rightel	Telecom	45	+4.7٪
15	Ofogh Kourosh	Chain retail	28	+3.7٪
16	Bank Pasargad	Bank	62	-3.1٪
17	Mihan	Food	42	+2.4٪
18	Divar	App	82	-1.2٪
19	Irancell	Telecom	12	0.0٪
20	Bank Melli	Bank	11	0.0٪
21	Tapsi 12-month high	App	3	0.0٪
22	Saipa	Auto	6	0.0٪
23	Bank Mellat	Bank	10	0.0٪
24	Bank Saderat	Bank	4	0.0٪
25	Hyperstar 12-month low	Chain retail	2	0.0٪
26	Refah 12-month low	Chain retail	3	0.0٪
27	Namava	Media	4	0.0٪
28	Delpazir	Food	5	0.0٪
29	Tak Macaron 12-month low	Food	1	0.0٪
30	Choopan 12-month high	Food	0	—

METHOD Source: Google Trends. Each brand is normalized to its own peak week in the past 12 months, so it shows that brand’s own trend only — not market share, sales, or a direct comparison with another brand. Methodology